None of the business activities can develop successfully if the first and the foremost goal is not to outperform the competitors. Business is always the struggle. Companies that do not exert every effort to gain competitive advantage sooner or later will leave the business.

If you set a goal to survive in the business world you must achieve and keep the competitive advantage.

The program includes:

1.      Modern techniques to insure the competitive ability.

2.      Analysis of the competitive environment: techniques, methods, principles.

3.      Formulation of a notion of competitive advantage and failure.

4.      Classic marketing strategies and the possibility of their usage (scenario approach).

5.      Ways of forming competitive advantage on the customer-related, manufacturer-related and labour markets.

The duration of the course: 16-20 hours (3-5 lessons)